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Course Module: 1. AAU Agency/Module 4 - The Tools 7
Lesson: 4. Set Up a Google Ads MCC and NEW Client Account
Duration: 04:36
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[00:00 -> 00:05] Alright, so to set up a Google Ads account, there are a couple of different kinds.
[00:05 -> 00:10] One is your standard Google Ads account, which if you were to set one of those up for
[00:10 -> 00:16] each one of your clients and you had 20 clients, you would literally have to log out and log
[00:16 -> 00:21] back in each time to manage that client's accounts.
[00:21 -> 00:27] Or you could have what's called an MCC, which is called My Client Center.
[00:27 -> 00:33] Each one of these is a different Google account, a different client, where you can see them
[00:33 -> 00:36] and access all of them from one page.
[00:36 -> 00:38] That's what you need to set up.
[00:38 -> 00:45] So you need to go to ads.google.com slash home slash tools slash manager hyphen accounts.
[00:45 -> 00:48] Obviously I will put that link down below.
[00:48 -> 00:52] Before you do this, you must have a Gmail address.
[00:52 -> 00:55] I would not use your personal Gmail address.
[00:55 -> 00:59] I would set one up specifically for your agency.
[00:59 -> 01:06] So if it's Mike's agency, I would do something like Mike's agency at gmail.com.
[01:06 -> 01:08] Don't use your personal one.
[01:08 -> 01:09] Separate the two.
[01:09 -> 01:12] And just go to gmail.com to do that.
[01:12 -> 01:15] And then come back here and set this up.
[01:15 -> 01:20] But what you're going to need to do is click Create a Manager account.
[01:20 -> 01:23] It will have you log in with the Gmail.
[01:23 -> 01:28] Use that Gmail address that you just created for your account.
[01:28 -> 01:31] So you cannot change this information later.
[01:31 -> 01:35] So you need to call it whatever it is.
[01:35 -> 01:36] Account display name.
[01:36 -> 01:39] I would just name it after your agency.
[01:39 -> 01:42] Man's senior agency.
[01:42 -> 01:44] Primary use of the account to manage other people's accounts.
[01:44 -> 01:47] Building countries, the US.
[01:47 -> 01:51] Check your time zone and your currency.
[01:51 -> 01:52] That's it.
[01:52 -> 01:53] That's all you have to do.
[01:53 -> 01:55] Now we're going to explore the account.
[01:55 -> 01:56] And as you can see, it's blank.
[01:56 -> 01:58] There are no accounts in here.
[01:58 -> 02:00] Now there are two ways to go about this.
[02:00 -> 02:04] One, you can hook your existing clients account up to this one.
[02:04 -> 02:08] Second, you can create a brand new account from this one.
[02:08 -> 02:10] We're going to set up a brand new account here.
[02:10 -> 02:16] And then in the next video, I will show how to attach an existing account because that
[02:16 -> 02:19] is one that you're going to find more often.
[02:19 -> 02:21] So once you get to this page, it's going to be blank.
[02:21 -> 02:22] Click on the plus button.
[02:22 -> 02:25] Click Create New Account.
[02:25 -> 02:26] Enter the account name.
[02:26 -> 02:34] So enter your clients business name, business name.
[02:34 -> 02:35] All right.
[02:35 -> 02:37] Google Ads account, United States.
[02:37 -> 02:39] Select or wherever they are located.
[02:39 -> 02:42] This is not where you, this is not your information.
[02:42 -> 02:43] This is theirs.
[02:43 -> 02:47] Select the correct time zone because when you select the times to run the ads, that's going
[02:47 -> 02:49] to be their local time.
[02:49 -> 02:53] If they're New York or on the East Coast, make sure you select that.
[02:53 -> 02:54] Okay.
[02:54 -> 02:57] Currency, make sure you select the right in currency.
[02:57 -> 02:59] Now invite users to this account.
[02:59 -> 03:03] You can enter the owner's email address in here and give them administrative access as
[03:03 -> 03:04] well.
[03:04 -> 03:09] But typically what I will do is if it's a brand new account, I will leave it just as is.
[03:09 -> 03:14] I will give them the account if they ever decide to leave us because I really don't want
[03:14 -> 03:15] them in their poking around.
[03:15 -> 03:21] There's a lot of times when mistakes can be made and somebody can push the wrong button
[03:21 -> 03:22] install an account.
[03:22 -> 03:23] It's happened before.
[03:23 -> 03:28] So what I will typically do is just leave this blank for now because we set up really good
[03:28 -> 03:31] reporting more information than they're ever going to need.
[03:31 -> 03:33] So then I'll click Save and Continue.
[03:33 -> 03:36] Now your clients business name will come up right here and this is their Google Ads
[03:36 -> 03:38] ID.
[03:38 -> 03:43] Now under Billing Configuration, you want to make sure that you're adding Create Payments
[03:43 -> 03:44] Profile.
[03:44 -> 03:48] You are going to be setting this up under your clients information.
[03:48 -> 03:51] Do not set this up under yours.
[03:51 -> 03:55] You should not be liable if your client does not pay their Google bill.
[03:55 -> 03:58] And if you do put your information here, Google will hold you liable.
[03:58 -> 04:00] So you can just say individual organization.
[04:00 -> 04:04] You can type in their business name.
[04:04 -> 04:08] And then here is where you want to add their credit or debit card.
[04:08 -> 04:15] You're going to want to put their card number, the expiration, the security code, their name,
[04:15 -> 04:16] and then the zip code.
[04:16 -> 04:18] And then you hit Submit.
[04:18 -> 04:23] And I'm going to do this just real quick to show you exactly what's going on.
[04:23 -> 04:24] And then hit Submit.
[04:24 -> 04:29] And you've got your first client's account set up under your MCC.
[04:29 -> 04:33] Now in the next video, I'll show you how to just connect another account and existing
[04:33 -> 04:35] account to this MCC as well.

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--- FULL TRANSCRIPT ---
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Alright, so to set up a Google Ads account, there are a couple of different kinds. One is your standard Google Ads account, which if you were to set one of those up for each one of your clients and you had 20 clients, you would literally have to log out and log back in each time to manage that client's accounts. Or you could have what's called an MCC, which is called My Client Center. Each one of these is a different Google account, a different client, where you can see them and access all of them from one page. That's what you need to set up. So you need to go to ads.google.com slash home slash tools slash manager hyphen accounts. Obviously I will put that link down below. Before you do this, you must have a Gmail address. I would not use your personal Gmail address. I would set one up specifically for your agency. So if it's Mike's agency, I would do something like Mike's agency at gmail.com. Don't use your personal one. Separate the two. And just go to gmail.com to do that. And then come back here and set this up. But what you're going to need to do is click Create a Manager account. It will have you log in with the Gmail. Use that Gmail address that you just created for your account. So you cannot change this information later. So you need to call it whatever it is. Account display name. I would just name it after your agency. Man's senior agency. Primary use of the account to manage other people's accounts. Building countries, the US. Check your time zone and your currency. That's it. That's all you have to do. Now we're going to explore the account. And as you can see, it's blank. There are no accounts in here. Now there are two ways to go about this. One, you can hook your existing clients account up to this one. Second, you can create a brand new account from this one. We're going to set up a brand new account here. And then in the next video, I will show how to attach an existing account because that is one that you're going to find more often. So once you get to this page, it's going to be blank. Click on the plus button. Click Create New Account. Enter the account name. So enter your clients business name, business name. All right. Google Ads account, United States. Select or wherever they are located. This is not where you, this is not your information. This is theirs. Select the correct time zone because when you select the times to run the ads, that's going to be their local time. If they're New York or on the East Coast, make sure you select that. Okay. Currency, make sure you select the right in currency. Now invite users to this account. You can enter the owner's email address in here and give them administrative access as well. But typically what I will do is if it's a brand new account, I will leave it just as is. I will give them the account if they ever decide to leave us because I really don't want them in their poking around. There's a lot of times when mistakes can be made and somebody can push the wrong button install an account. It's happened before. So what I will typically do is just leave this blank for now because we set up really good reporting more information than they're ever going to need. So then I'll click Save and Continue. Now your clients business name will come up right here and this is their Google Ads ID. Now under Billing Configuration, you want to make sure that you're adding Create Payments Profile. You are going to be setting this up under your clients information. Do not set this up under yours. You should not be liable if your client does not pay their Google bill. And if you do put your information here, Google will hold you liable. So you can just say individual organization. You can type in their business name. And then here is where you want to add their credit or debit card. You're going to want to put their card number, the expiration, the security code, their name, and then the zip code. And then you hit Submit. And I'm going to do this just real quick to show you exactly what's going on. And then hit Submit. And you've got your first client's account set up under your MCC. Now in the next video, I'll show you how to just connect another account and existing account to this MCC as well.

